Prepping for the marketing takes how long?
October 13th, 2008 Categories: For Sellers
I am slow to bring a property to market. And I am proud of that. In fact, I think that more agents should be slow to bring a property to market. There are a few things that NEED to be done, and should really be done before the property is listed in the MLS or anywhere else…
- Photos of the house and property
- Virtual tour
- Website
- Flyers or brochures
- Video tour
- Staging
We all know that the absolute most important time to have everything right and in place for a listing is the first couple of days it is listed. Not most agents… EVERY agent. Every broker… and even most sellers.
But instead of figuring out the marketing plan, buying the right pieces, getting the design done and then in place, most agents list the property and then start worrying about how to market it. There is a good reason for this. Properly marketing a home isn’t cheap. Many agents are hoping that they can sell the house before they spend any money on it. Forget that most are trying to use the cheapest solution they can find (I hate $99 virtual tours)… they don’t even want to cheap out… they want to free out.
So, if you are talking with an agent, and they tell you that they can “run around the house, shoot a dozen pics and get it in the system tonight”, ask yourself why you should put them in charge of marketing your home? What they are getting ready to do (or NOT do) is important. Make sure that it is done right.
